COMPLETE DESIGN THROUGH CHANGING TIDES

PHARELUX LEADs product DESIGN through EVERY PHASE IN development lifecycleS

PLANNING

Defining scope, risk assessment, timelines, blockers, problem solving, project management, stakeholder communication & cross-departmental alignment.

DESIGN

Wireframing, Prototyping, UX/UI, IA, Digital Asset Management & Production.

DEVELOPMENT

Content, CRO, Accessibility, Testing, Evaluation, Coding, Refinement, SEO, Launch.

CASE STUDIES

Design Solutions Rooted in Strategy, Accessibility, and Outcomes

These case studies highlight my approach & design methodologies across enterprise platforms, mobile applications, and data-driven experiences. Each project focuses on solving real usability problems, aligning business goals with user needs, and delivering accessible, scalable solutions within technical and organizational constraints.

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FULL STACK ENTERPRISE

Brands guided to FULLY optimized, accessible waters without EVER losing the course

98%

WCAG compliance in 30 days
Arizona State Parks

90%

PAGE LOAD SPEED INCREASE
Home Franchise Concepts

$57M

ANNUAL REVENUE
ARRIVIA, Inc.

VOICES FROM THE VOYAGE

Backed by industry leaders who sailed with PHARELUX to a safe, successful harbor.

Michelle Thompson

Deputy Director
Arizona State Parks

Kelly made tremendous progress on our website accessibility scores; the increases made on our ADA scores really speak for themselves. I've really enjoyed working with her — she works so quickly, efficiently, and independently. It's been great to watch her make such a difference for us.

Efraim Meulenberg

Director of Web
Home Franchise Concepts

I had the pleasure of hiring Kelly on our team. She brought deep expertise using to improve our client-facing, corporate websites. Her work led to meaningful improvements in SEO, site speed, and ADA compliance. She made a real, measurable impact, and I would recommend working with her.

Jessica Stephens

Product Manager
Arrivia

Kelly was a great asset to the marketing and I.T. teams as an individual contributor managing 100+ websites and maintaining accuracy by working in Episerver and Azure DevOps, never afraid to get hands-on in the code herself to work in collaboration with the developers.

Ted Bartlett

Chief Financial Officer
Bartlett Maritime Corporation

Kelly is outstanding at web design. She’s highly skilled, reliable, professional, and client-centered. She deftly balances giving her clients what they ask for, and using her own expertise to guide them toward the best possible design choices. I highly recommend her.